serena yau: events organizer & creative enthusiast

Based in London, UK. From Hong Kong and Shanghai. 

Along with being a biology student, I organize events, with a particular passion for anything creative. I currently work on anything from organizing community education for Ocean Park Conservation Foundation (OPCF) to freelancing as designer on Google Sheets (yes, you heard that right), working against the limits of the website to make things pretty.

Apart from the weirder aspects of my design career, I embarked on a series of personal projects (see design), for a variety of my own interests.

I co-founded Project Hexagon in 2024, an bootstrapped esports event organization Focusing on running tournaments, such as this one which garnered 1400 signups, in the rhythm game osu!, I organized the overall tournament, with a particular focus on the design aspect. As a creative director, I focused on coordinating and creating tournament visuals. In particular, I directed and managed song jackets and promotional videos made for original songs featured in the tournament. In 2026, Project Hexagon was awarded with the Atherton Award.

Outside of all that, my main interests are modern military and political history, reading, digital illustration, musicals and watching the occasional esports (mostly League of Legends...) tournament.